15,000 episodes reviewed to learn what works best: say the same thing 1000 different ways.
Summer Sprint
31 Days of Content July 1-31
What’s your approach to
creating content?
We know are a few things that make it easier AND more effective and isn’t that the whole point?
Yes, being creative can be its own reward but if you’re putting time and energy into content, it’s likely that you’re also looking to serve a target audience, expand your reach, create new connections and bring in new clients.
Maybe all of those things, but certainly one of those things.
WHICH IS WHY THE SOUNDADVICE
Summer Sprint 31 Days of Content
starts July 1
Here’s the scoop:
- This is not meant to be a task list so much as inspiration. Using all 31 prompts and ideas isn’t the goal as much as being excited to try something new or go back to an old favorite.
- We went back through years of data and evaluated what worked best for our business and for our clients. Nearly 15,000 podcasts episodes with posts, graphics and more and here’s what we found: honing a core message and talking about it over and over is what works best.
- Say the same thing 1000 different ways. For some of us, that’s the most liberating thing ever, but for some it’s terrifying. That’s ok AND I hope you’ll try it out this July and check your own results.
Getting Started:
When you have a Complete Podcast Success Gameplan customized, you confidently understand
- What’s your one core message? If you can only share one idea, what is most important for your
target audience to know? - Be as clear as you can about WHO you’re talking to.
- Don’t let uncertainty about the what or who stop you. If you find yourself hesitating because you
aren’t 100% sure about your one thing, or you have more than one target audience in mind, PICK
ONE and go!
Often, that hesitation feels reasonable, but it’s often fear. You see, you never have to create
anything if you can’t get past GO. It’s time to decide, just for 31 days the core message that feels
best right now and who you want to share it with for the next 31 days.
Don’t talk yourself out of taking action!
On July 1 you ’ll get the first 10 prompts and ideas.
Pick one or two that speak to you
How can you share your main message using the idea presented?
Take quick action. When a bit of inspiration hits, don’t let doubt creep in, write the post or record the audio or grab your phone and go live.
Share your content. Share what inspires you and what you know will be helpful, in the way only you can.
Need Inspiration? This is from Elizabeth Gilbert.
For 31 days, be open to the idea content that comes to you is divine inspiration. The prompts and ideas are the spark, the tiny push that gives you permission to say YES.
Here’s how she puts it:
“I believe the creative process is both magical and magic. Because here is what I choose to believe about how creativity functions:
I believe that our planet is inhabited not only by animals and plants and bacteria and viruses, but also by ideas. Ideas are a disembodied, energetic life-form. They are completely separate from us, but capable of interacting with us – albeit strangely. Ideas have no material body, but they do have consciousness, and they most certainly have will. Ideas are driven by a single impulse: to be made manifest. And the only way an idea can be made manifest in our world is through collaboration with a human partner. It is only through a human’s efforts that a idea can be escorted out of the ether and into the realm of the actual.”
– Elizabeth Gilbert