Building Credibility and Expertise: How relevant content elevates your podcast
Uncover the key to explosive growth and engagement for your podcast.
Attract your target audience, establish credibility, and become the go-to expert in your field.
In this episode, you will be able to:
- Discover the significant influence of apt podcast content in attracting your intended audience.
- Learn the formula for engaging your listeners and keeping them intrigued.
- Understand the importance of establishing credibility and the role it plays in your podcast’s success.
- Define your niche and leverage it to foster a robust community of loyal listeners.
- Explore the profound effects of shareability on your podcast’s visibility and overall growth.
ROY Formula for Podcast Growth
This episode is part one – R for Relevance.
You’ll always remember ROY if you’re a Ted Lasso fan!
Relevant content is crucial to podcast success. It directly impacts the effectiveness of your show.
What do I mean by relevant?
Content that’s linked to and related to your CORE content. Your icecream content.
You’re serving up what your audience wants to hear. Over and over with new examples and perspective and updated stories. But always related to your CORE messaging.
Here’s how RELEVANT content will grow your show, and make life easier for you too.
RElevant content attracts and engages your target audience. When listeners find value and relevance in your podcast episodes, they are more likely to tune in regularly, subscribe and recommend your podcast to others.
Engaged listeners contribute to the growth and popularity of the podcast.
Retaining and Expanding Your Audience
With so many podcast options out there listeners have choices. When you consistently share relevant content that aligns with their interests, needs, and curiosity they stay tuned in.
Establish Expertise and Credibility
This is so important and is often underestimated.
As a podcast host, you are metaphorically raising your hand and saying “I’m good at this, I’m an expert and I’m trustworthy and I can help.”
That’s how delivering relevant content enables you to position yourself as the go-to expert or thought leader in your field.
Bonus: This credibility can lead to increased opportunitites for collaboration, partnerships, and potentially monitization through sponsorships, merch sales and more.
Podcasting allows you to focus your content on your most desired target audience. You can cater to a specific interest and/or community. That’s how passionate audiences who want to hang with you happen!
You also have the chance to build community, connections and relationships beyond the podcast which is key to gowing your business. Don’t be afraid to be clear about who you want to attract. When you create relevent content just for them, they’ll seek you out!
Shareability and Discoverability
Relevant content that’s always focused on your CORE messaging increases the likelihood of listeners sharing your show with others. Word of mouth promotion can also help your show be “discovered” especially if mentioned on others social posts.
Longevity and Consistency
When you consistently deliver relevant content you have a higher than average chance of achieving long-term success. When you focus on topics that resonate with your audience and meet their expectations, the show builds a loyal fan base.
Relevant content ensoures that listeners have a reason to return for future episodes – and it’s also why we see past shows continue to garner downloads. Someone is just finding your show today and when they realize there’s lots of great content around a topic that interests them, they can dig into past episodes. We see this happen all the time.
Don’t discount SEO search here as well. If you publish a weekly show on a topic related to your CORE content, in a year you’ll have 52 pieces of content (well lots more if you also have a blog post, social posts etc. supporting your show) around your CORE topic.
It can be powerful to deviate from your relevant core content when something extraordinary or exceptional happens.
We saw this when the pandemic started. Some of our podcasters had shows recorded for March and into April of 2020. We quickly realized that not mentioning the effects of the pandemic for a month wasn’t going to work. New shows were recorded so the topic that was literally impacting all of us could be discussed.
You can define extraordinary and how that applies to your and your audience. If it’s a worthy exception, it can be compelling and provide real value for your listeners.
That’s the R in the ROY formula. Next up O for Opinionated.